Course Description:

NAR’s Seniors Real Estate Specialists® (SRES®) designation course seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers. Develop the business building skills and resources needed for specialization in the 50+ real estate market.

The SRES® designation program provides professional training and development. By earning the SRES® designation you will receive special training, regular updates, and additional information needed in making life changing decisions

Registration:  

Live or LearnMyWay®:  To register for this course near you, or in an upcoming webinar, visit the Education Calendar.

Online Anytime:  To purchase the SRES® Online Course, go to: NAR's Learning Site

Continuing Education (CE) Credit: N/A

Certification:  To learn more about the Designation, go to the NAR Senior Real Estate Designation page.

 Live or LearnMyWay               Online Anytime

SRES® Designation Course Learning Objectives:

• Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area.

• Evaluate your market area attractiveness to the 50+ market.

• Master the vocabulary of the range of housing options for the 50+ market.

• Learn the application of federal laws for Housing for Older Persons Act (HOPA).

• Develop business building outreach methods for communicating and gaining 50+ market share.

• Adapt methods for counseling the 50+ buyer and sellers.

• Stay focused on the transaction and avoids inappropriate involvement in family matters.

• Develop sensitivities to 50+ issues and priorities when counseling buyers and sellers, showing properties, and managing transactions.

• Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor.

• Assemble a team of experts to help you serve 50+ clients and customers.

• Learn about the uses, benefits, procedures, and issues involved in reverse mortgages.

• Learn about uses of pensions, 401k accounts, and IRAs in real estate transactions.

• Gain an understanding of how Medicare, Medicaid, and Social Security impact 50+ real estate decisions.

• Recognize mortgage finance and loan schemes and scams that victimize 50+ borrowers.

• Identify key life stages, viewpoints, and transitions in relation to housing choices.

• Recognize how a home can be adapted for safety, comfort, and aging in place.

• Help clients integrate disposition of real property into estate plans.

SRES® Designation Requirements

Three (3) requirements must be met to attain and use the SRES® designation:

1. Successful completion of the two-day SRES® Designation course.

2. Maintain active membership in the NATIONAL ASSOCIATION OF REALTORS®.

3. Maintain an active membership in the SRES® Council. New Designees receive one-year membership in the Seniors Real Estate Council® FREE. Annual dues are $99 each year thereafter.

How you will benefit from taking the SRES® designation:

• Identify the power of generational demographics

• Develop and maintain relationship marketing skills

• Counsel rather than sell to seniors

• Use team-building skills with other seniors professionals

• Understand the implications of tax laws, probate and estate planning

• Create a point of difference from the competition

What the SRES® designation provides:

• SRES® Designees-Log into the member's only section to access all of your customizable marketing materials!

• Customizable REALTOR® with Consumer Marketing Materials

• Quarterly newsletters to help you stay in touch with your customers and reach prospects

• Direct response contact plans

• Marketing letters

• Scripts and concepts for contacting clients age 50+

• Access to free and discounted senior-focused business networks like Alzheimer’s Association, AgeInPlace.com, MoveSeniors and many more!

Who should attend:

Any REALTOR® preparing to approach or work with mature clients (over 50) with the best options and information for them to make life-changing decisions.

Instructor:

For Instructor Bios click here.